(This article was originally published on Udonis’ blog)

Wondering what the current state of mobile game advertising is?

You’ve come to the right place.

In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry.

All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s an analysis of the US mobile game advertising trends in 2021.

If you’re struggling with getting more users for a mobile game and want to improve the effectiveness of your ad campaigns, this article is a must-read.


(This article was originally published on Udonis Blog.)

The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content.

One of the most downloaded and top-grossing narrative games is Choices: Stories You Play.

But how has this game become so popular? What strategies has its publisher been using to acquire so many users?

I answer all these questions and more in our Choices: Stories You Play analysis.

About Choices: Stories You Play

Published by Pixelberry, Choices: Stories You Play is one…


This post was originally published on Udonis Blog.

Looking for the best mobile game conferences in Asia?

You’re in luck!

I’ve put together a list of must-visit Asian mobile game events, including online, hybrid, and in-person conferences.

All of them offer the opportunity to keep up with what’s happening in the mobile gaming industry and learn about the latest growth strategies.

Furthermore, mobile game conferences are the perfect place for networking. Developers can find publishers, partners, or investors. This is perhaps the top benefit of attending B2B mobile game industry events.

Here are mobile game conferences in Asia we recommend.

1. MGS Asia


This article was originally published on Udonis Blog.

Looking for a list of the best mobile game conferences in South and North America?

We’ve got you covered!

Even though event organizers were struggling with Covid-19 restrictions, there are many in-person mobile game conferences in South and North America in 2021 and 2022.

The benefits of attending such mobile game events as a developer, publisher, or marketer are connecting with a community of peers and learning from industry experts.

Without further ado, here are the top mobile game conferences in South and North America you need to visit!

1. MGS Games

This in-person one-day…


This article was originally published on Udonis Blog.

This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers.

Gameloft is a French publisher famous for games like Asphalt 9: Legends and best in class in user acquisition creative testing.

Tell me more about the work you do for Gameloft as a Senior User Acquisition Manager?

“At Gameloft, I am Senior user acquisition manager at Gamelab. The Gamelab was created by Camille Houssais and brings innovation to the Gameloft game portfolio. So far, the Gamelab has…


This article was originally published on Udonis Blog.

Looking for in-person and hybrid mobile game conferences in Europe you can visit in 2021 and 2022?

You’ve come to the right place!

I’ve put together a list of the best events for mobile game developers, marketers, and other gaming enthusiasts.

Why is attending mobile game conferences so important?

It allows you to get info on the current mobile gaming trends, strategies, and tools by learning from industry experts. Furthermore, conferences are the perfect place to network and find partners, investors, or publishers.

Additionally, some events give developers the opportunity to showcase…


This article has originally been published on Udonis Blog.

Due to Covid-19 restrictions, there’s an increasing number of online mobile game conferences you can take part in.

Despite not being able to meet with people in person, virtual conferences have their unique benefits. The main one is surely the opportunity to take part in global conferences without having to get on a plane and leave home.

Furthermore, digital mobile game conferences tend to be more budget-friendly than in-person events — some are even free!

The networking opportunities are the same as with physical events, the only difference is meeting people…


The article was originally published on Udonis Blog.

In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.

Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry.

Here’s what he has to say about these important topics.

What are some of the current mobile game feature trends for different genres?

“If I had to name one feature trend that affects all genres and is going really strong, it would have to be Battle Pass mechanics,” says Joel.

A Battle Pass is a type of subscription that gives…


This article was originally published on Udonis Blog.

Hidden object games are a huge hit among mature, predominantly female, audiences.

One such game is June’s Journey from Wooga — it grew into a very successful adventure game.

In our June’s Journey analysis, I go deep into this game’s paid and organic UA strategies to uncover what it takes to stand out in the hidden object game market.

About June’s Journey

June’s Journey is a top-performing adventure game from the German developer Wooga. Besides this game, Wooga has also published Pearl’s Peril, another adventure game, and Tropicats, a match-3 puzzle game.

But back to…


So you acquired a few players for your mobile game, but can’t seem to keep them?

This is a common problem among developers.

User acquisition is only half of the battle — getting users to keep playing is a different beast altogether.

This is where push notifications come in. They can significantly improve engagement and retention metrics as well as help with monetization.

Lucky for you, I have put together a list of proven push notification tips and tricks that will solve your engagement problems.

But first, here’s why push notifications are so important.

Andrea Knezovic

Content Writer @Udonis

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