If you’re in the mobile gaming business, you know that not all players are created equal. When it comes to revenue, a small fraction of your user base can make a disproportionate impact on your bottom line. We call them mobile game whales. …

Merge games are the unsung heroes of the mobile gaming industry. Quietly but consistently, they’re racking up impressive engagement metrics and revenue figures. While the spotlight often shines on addictive hyper-casual games or action-packed RPGs, there’s something inherently addictive about the simple action of merging similar items to create something…

In the realm of mobile gaming, attracting players is just half the battle. The real challenge lies in keeping them engaged, coming back for more, and transforming them into loyal users. This is where understanding the science and psychology behind user retention becomes a game-changer. This article delves deep into…

In today’s mobile-centric world, puzzle mobile games are raking in significant revenue. They capture widespread engagement and set new standards for creativity. So what sets these top puzzle games apart? If you’re a game developer or publisher looking to crack the code, buckle up. We’re diving deep into the mechanics…

In the mobile gaming industry, hyper-casual games have long reigned supreme. Characterized by their accessible pick-up-and-play nature, these games have thrived due to their straightforward mechanics and minimalistic design. However, in the ever-evolving world of gaming, change is the only constant. Enter the era of hybrid-casual games, which offer a…

Merge games have taken the gaming industry by storm, and if you’re a mobile game developer or publisher, you’ll want to know why. Beyond the simplistic drag-and-combine mechanics, merge games have lately grown more intricate, incorporating nuanced meta-layers and bridging with other game genres. The ripple effect? An industry-wide shift…

If you’re reading this, you’re likely a game developer, or another professional navigating the intricacies of the mobile industry. You’ve already seen the transformative shifts in this dynamic landscape, and today, I’m here to share insights into the next big trend — cosmetic monetization in mobile games. As we dive…

If you’ve ever wondered what it takes to create a chart-topping mobile game that not only captivates casual gamers but also stands as a case study in effective monetization and user acquisition, look no further. My Perfect Hotel by SayGames, launched globally in August 2022, has reached more than 50…

Straddling the line between the easy accessibility of casual games and the deep mechanics of hardcore titles, mid-core games have emerged as a dominant force in the mobile gaming market. They resonate with a vast player base and tend to be quite profitable, if executed right. For those reasons, many…